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Why the Preferred Price Card Works

Appealing and Motivating

The Solution Your Business Needs.
The Incentive Your Customer Wants.

A sample of Canadians who were recently interviewed ranked gas savings as their #1 choice when compared to all other promotional incentives tested—including free products. So, when it comes to powerful appeal and motivation, these Canadians believe the Preferred PriceTM program is second to none.

Here are the facts. According to Northstar Research:

  • Gas savings are the #1 purchase motivator across all industry sectors tested
  • Gas savings are more appealing than other incentives of the same value and
  • Gas savings connect with a significant, emotional consumer ‘pain point’

Plus, you simply can’t match the broad appeal of instant gas savings:

  • Over 21 million Canadians are licensed to drive
  • With an average weekly purchase frequency, gas savings are highly relevant and practical
  • The emotion surrounding gas prices adds to a high perceived value of gas savings

See the proof that shows gas price savings incentives outperform other incentives 

Want to be a Hero? Call immediately or fill out our form to learn more or request a customized Preferred Price program proposal today. Our consultants can set up an appointment to share research results that show how gas savings perform in your specific industry.

Fill up on motivation. Call today 1 (866) 893-9707 or email incentives@petro-canada.ca

 

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